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2012 Online Video, Smartphone, Tablet, and Ereader Trends as per eMarketer

Key takeaways: - More smartphone purchases - More ereaders -Tablets increasing (I think tablets will beat out the ereaders as tablets allow users to do much more) - Online video viewing and uploading...

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Retailers Sent Shoppers More Than 170 Emails in 2011

Retailers seem to believe that you do not receive enough email from them. Retailers must think you only receive a few emails a day, so why not send more to you every day? According to the Wall Street...

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How to Advertise in Times Square For Less Than a Dollar

    Filed under: Advertising, How to Get Media Coverage, Marketing, PR Campaigns, Public Relations Tagged: Advertise in Times Square, How to advertise in Times Square for Cheap, How to advertise on no...

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Larry from Quaker Oats Gets a Makeover

Photo via katerha Did you know that the Quaker man that  appears on the Quaker Oatmeal box is named Larry? According to the Wall Street Journal article the makeover includes: - Larry’s hair will be...

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How Much Time Your Company Should Respond to Complaints and What Happens When...

I think the above graphic will make history in two years. The majority of consumers are willing to give a company at least twenty four hours to respond to their complaint as of 2012, but I think in...

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The Dark Art of Store Emails

Would you open up this email? Photo via kkilometer During this holiday season your email inbox will receive more email than any other time of the year. This Wall Street Journal article provides details...

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Social Media Marketing on Mobile Devices January 2013 eMarketer Report

Photo via Johan Larsson The smartphone has created more marketing opportunities for brands, but how can those brands best use this channel? According to a new eMarketer report, “Social Media Marketing...

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Most Effective Small Business Marketing Tactics and Online Ad Spending

I just need to read one more thing before I do some digital marketing for my business. Photo via Valentin Ottone From the February 2013 eMarketer report, “Small Businesses as Tough B2B Customers: Shaky...

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Ducati Motorcycles and Jaguar Social Media Strategies

David St. John Tradewell of Econsultancy during Social Media Week 2013 in New York. The quest for likes may seem like the holy grail for marketers but building an engaging fan base is the key strategy...

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Top Ten Digital Activities of Teens in 2013

Interesting to note from the November 25 eMarketer report, “Penetration of Smartphones, Tablets Grows Among US Teens” was the above graphic showing the Digital Activities of US Teen Internet Users....

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Elizabeth Arden and Mashable’s Social Media Strategy

Left to right: Amber Roussel from Lippe Taylor, Christina Bennett from Elizabeth Arden, and Todd Wasserman of Mashable.   “Tackling the Great Consumer Attention Deficit” panel held during Social Media...

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Gallup Poll says Social Media Fails Early Marketing Hype

It may be too soon to mourn the death of social media. Is it too soon to announce the death of social media and marketing? According to the June 23, 2014 Wall Street Journal article, “Social Media Fail...

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Sorry That Hashtag is Already Taken

Sometimes I think every marketers dream is to have their brand become the most trending hashtag on Twitter, so what happens when a hashtag used for one company or product ends up causing confusion with...

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Top Four Television Shows Where Viewers Do Not Skip the Ads

The original ad skipper now stored in closets, basements and attics across the country. Television commercials. Those two words make your eyes roll. So is it any wonder after reading the August 4 Wall...

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How to Get the Wall Street Journal and Bloomberg Businessweek to Cover Your...

Left to right: Edmund Lee from Bloomberg Businessweek, Suzanne Vranica from The Wall Street Journal, Nat Ives from Ad Age and Jim Cooper from Adweek. Behind the panelists is Scott Berwitz from...

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Four Reasons Consumers Don’t Click on Mobile Ads

Don’t take it personally. If you are creating ads to be seen on a mobile device, the eMarketer August 18 article, “Ever Wonder Why Consumers Don’t Click on Mobile Ads?” a March 2014 Nielsen for xAd...

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eMarketer 2015 Predictions – Five Things to Know and Five Things Not to Worry...

Photo via Adriana @ Great Food 360° eMarketer has released “Key Digital Trends for 2015, What’s in Store—and Not in Store—for the Coming Year” divided into three sections: – Five Key Things You Need...

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Sponsor a Concert and Make More Sales

Ever consider sponsoring a concert? According to the eMarketer February 11 article, “Concertgoers Leave with Brands Stuck in Their Heads” GroupM ESP conducted an October poll and found that “one in...

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Top Three Components of Native Advertising

Native Advertising continues to grow as “BI Intelligence predicts US native ad spending to rise 35.4% in 2015, to $10.7 billion and projecting to double by 2018 to $21 billion. According to the...

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